'Brand Beckham Comes First': Brooklyn Confirms Beckxit in Scathing Statement
Image Credit: Henry Nicholls via Heute.at
If there’s one name on all of our tongues right now, it's Beckham. This week, the UK was left in shock when a (now expired) six-page Instagram story was dropped by former photographer, current chef, and the ultimate nepo baby, Brooklyn Beckham, detailing his vendetta against his superstar parents, David and Victoria. For what can only be defined as a PR disaster for the family, the former England footballer and Spice Girl are yet to respond to the public confrontation.
Brooklyn’s public statement went into excruciating detail in order to justify his decision to cut his family off. Taking shots at Victoria, he shared an intimate anecdote of his fashion designer mother ruining his first dance with his bride, Nicola Peltz Beckham, by dancing “inappropriately on” her son, expressing that he has “never felt more uncomfortable or humiliated in [his] entire life”.
The public certainly did not let Victoria’s alleged actions go unnoticed, as they were quickly met by an influx of AI-generated memes mocking the scandal on social media.
Sir David Beckham was not in the clear either, as Brooklyn described attempting to see his father for his 50th birthday, stating that he and his wife’s attempts to spend “quality time” with the 26 year old chef’s father were “rejected”.
The Beckham drama holds up a light to questions surrounding growing up in the public eye, and the pressures of upholding a perfect family image. Brooklyn questioned the authenticity of his family, arguing that they put “public promotion and endorsements above all else”, highlighting the expectations, constraints, and criticism faced by the children of celebrities.
Clearly, the Beckham family has made no attempt to stay out of the limelight in recent years, with the Beckham and Victoria Beckham Netflix documentaries released respectively in 2023 and 2025. Although they touch on issues faced by the family in the past, the documentaries present the contemporary Beckham brand as a united front – an image which has since been dismantled by Brooklyn’s social media attack.
The Beckham drama also builds upon the “toxic woman” narrative that the UK media is all too familiar with. The recent outburst has seen a shift in the public from viewing Nicola as the controlling, toxic wife, to portraying Victoria as a tyrannical (perhaps even Oedipal) mother. As usual, the blame on the men involved is minimal.
Fans have also begun to compare Brooklyn and Nicola’s situation with that of Prince Harry and Meghan Markle, leaning into the familiar trope of dynastic rupture framed as self-preservation. After all, with David’s knighthood sealed, how far away from a royal family are the Beckhams, really? And, as with any dynasty put under public scrutiny, the question quickly shifts from family drama to image management.
Whether it’s a PR team working overtime, or some honest family communication, only time will tell whether the Beckhams can recalibrate the balance between brand, loyalty, and life beyond the spotlight.